Michael Calderone of the Huffington Post observed in a recent article, "... there's a "real disconnect" between the media, which are obsessed with the urgency of social-media-driven news, and the American people, who are actually "more concerned about the struggling economy and their livelihoods." Or, as Dan Balz of the Washington Post put it to Calderone, "you feel you're in this circular conversation with people who are slightly disconnected with the real America." And that's because the concerns of struggling Americans aren't likely to be a trending topic."
We DO seem to pay more attention to the "News" that dominates the burgeoning Social Media. Things that are "trending" (10,000 tweets per second-astonishing to think of) are not necessarily THAT important.
On the Political side of the coin, pundits are paying a lot of heed to what's on the Social Media. Calderone continues, "In a media landscape replete with Twitter, Facebook, personal blogs and myriad other digital, broadcast and print sources," he wrote, "nothing is too inconsequential to be made consequential. Political junkies, political operatives and political reporters consume most of this dross, and in this accelerated, 24/7 news cycle, a day feels like a week, with the afternoon's agreed-upon media narrative getting turned on its head by the evening's debate. Candidates rise, fall, and rise again, all choreographed to the rat-a-tat background noise of endless minutiae."
The Social Media is here to stay, but what ways it will effect Social Evolution, and how Positive or Negative it will be remains to be seen.